In 2015, she was selected by public and open competition for the National Directorate of Museums, and ZINK began to imagine creative industries. Proactive, positive, dynamic and participatory, she created the company in 2017, with the mission of generating new opportunities for artists and artisans, accompanying them in their training and career, and opening new doors, learning spaces, collaboration and exhibition, through modern methods. international and new technologies, oriented to accompany the current and future occupational mutation in a creative way, with the vision of preserving, sharing and disseminating art and culture as daily activities. In 2018, he was part of the Board of Directors of the Association of Friends of the Enrique Larreta Museum of Spanish Art. Curious and imaginative, she enjoys continuous learning. Explore. Travel to enrich and grow through knowledge of diverse cultures. In 2016 and 2020, participate in the Museum Connections event in Paris, France.

She has been in charge of the planning, general production and curation of numerous exhibitions, applying his knowledge in the general design of multidisciplinary and multisensory exhibitions, with the participation of international artists and development of content for new technologies. Among the most common tasks has been the creation and development of exhibitions; General production; sponsor development and financing management; general visual design and art direction; convocation of international artists; collaboration with large museums, embassies and public institutions and private collections. He has also been in charge of sponsor development and fund management; patronage; artistic direction and development of curatorial content and texts; staging; coordination of multidisciplinary teams; management of national and international sponsors; press, diffusion, social networks; development of programs for youth and school groups; selection and enhancement of objects, printed material, and historical costumes belonging to heritage collections; visual identity design and development of printed material; enhancement of textiles; team work cordination; organization of inaugural events; social media. In the field of heritage restoration, he has carried out technical management tasks; team work cordination; schedules; general expertise and conservation recommendations; process analysis; development of action protocols; work and materials budgets; restoration and general conservation tasks; and analysis of security measures.
In the entertainment industry, in which she has worked for more than two decades, she has served as a team leader in corporate, private and charity events, backstage, costume department and production, for numerous companies such as The Walt Disney Company, Coca-Cola. Cola, Renault, Conrad, Make-A-Wish, Llao-Llao, Sheraton, St. Andrews Scots School, IBM, Mercedes Benz, SANCOR, Patio Bullrich, AEDIN, Disney Channel, etc., managing complex multidisciplinary spreadsheets; designing costumes and supervising workshops; performing management tasks, stock control, storage, transportation of merchandise and delicate objects; as well as developing direct relationships with clients and various audiences. He is currently expanding his studies in Design, and also in Cultural Heritage at Harvard, MoMA and CalArts. It develops cultural production and management tasks, management of collections and artistic legacies, road-management, and heritage restoration and conservation commissions. In her free time, she dedicates herself to research, narrative, and collecting books, graphic works, epistles, painting, and collection management, a product of being a fervent heritage recoverer.

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Follow Cristina Santa Cruz @cristina.stx // ZINK industrias creativas® Director